Researching Genres and Music Videos

Research

Looking at different types of music videos I see a pattern with the genre and the video matching the music. Many videos use the video to help tell a story about the song this is where the video matches the lyrics. Other videos help increase emotion or the feel of the music this is where the video matches the music.

Country Music

Most country music tells a story whether it is about love or violence. Many Videos reflect and create a story in the video to get the meaning of the song across even more.

http://www.youtube.com/watch?v=48U6TRKzMIs

Hip/Hop – Rap

In this genre they take about pain and showing off, many lyrics talk about “rags to riches”. The Videos are normally the rapper or singer showing of (cars, money, women etc). There is normally close ups of the rapper then distant shots to show all the stuff he has. There is normally a lot of modern dancing and girls around the main artist. If the artist to singing or rapper about pain they still will have expensive jewelry and clothing on to show off.

http://www.youtube.com/watch?v=5qm8PH4xAss

Rock/Indie/alternative

This is band music and the video matches the music and sometimes the lyrics. There will sometimes be a story but shots of the band still. The band will be performing and this is a stereotypical rock video. Many videos are just shots and cuts from live performance for a more energetic feel.

The example I am showing videos from the same band all have the band performing.

http://www.youtube.com/watch?v=yJJEZdYQR_s

http://www.youtube.com/watch?v=6hHA7vBJUE4

http://www.youtube.com/watch?v=iGSeHE6UgNg

Pop

This is a mixture or many of genres pop don’t have a stereotypical music video other then well groomed and clean cut artists and dancers. Many videos will have dancers or the artist dancing, it will have a catchy chorus and normally the video will become repetitive at the chorus to match this.

My example is JLS – beat again

http://www.youtube.com/watch?v=yJJEZdYQR_s