PSA

This week we will be creating a Public Service Announcement about 'rape awareness' I will be researching other types of PSA and also how they are effective.

Public service announcement otherwise known as PSA is a way of communicating with the public to bring awareness to a different topics for example drugs, violence etc. The PSA is broadcasted on television or radio to reach its target audience. Its main aim is to change the audience’s views or attitudes by creating awareness. Many PSA's can be very sensitive and attracts audience’s attention.

I have been research types of PSA across the internet and I have found many different types.

http://www.youtube.com/watch?v=ZSWv90msTUc

This is a very old clip about 'Clean up New York' the sound effects already create an awkward atmosphere. This has been described as the scariest announcement of its type as the consequence of littering New York is being Rate infested. The close up of the rats with the dirty vents and sewers is there to make the audience few disgusted and prevent them from littering. The MES shows everyone from business men, youths, taxi drivers even mothers littering the streets of New York. To show that it is everyone that is ruining the streets.

http://www.youtube.com/watch?v=FoXAjOYGW0E&feature=PlayList&p=AAE7594054196F21&playnext=1&playnext_from=PL&index=3

This is my favourite PSA it has such a powerful image of a young boy running home in a poverty street 'ghetto'. The fear on the child face is so strong that you already have strong emotions to protect him. The child is speaking about "the police tells me just to say NO' 'My teacher is telling me to say no, but my teacher doesn't have to walk home through this neighbourhood'. The emotion in the kids voice is so vulnerable it makes you feel instantly dejected. The PSA is on 'ANTI DRUGS'.

I have also been research rape awareness as this will be my project some of the sites i have been using are -
http://rasasc.bizview.co.uk/

Some facts that i have found are that only 20% of rapes occur outside where the other 80% happen indoors. This strange as i automatically assumed that many rapes occur outdoors when women or males are less protect.

http://www.geocities.com/Wellesley/9691/r4.html

I have a few ideas on what I can do for my product I will carry on researching ideas and other PSA's and will post more research soon.