PSA

This week we will be creating a Public Service Announcement about 'rape awareness' I will be researching other types of PSA and also how they are effective.

Public service announcement otherwise known as PSA is a way of communicating with the public to bring awareness to a different topics for example drugs, violence etc. The PSA is broadcasted on television or radio to reach its target audience. Its main aim is to change the audience’s views or attitudes by creating awareness. Many PSA's can be very sensitive and attracts audience’s attention.

I have been research types of PSA across the internet and I have found many different types.

http://www.youtube.com/watch?v=ZSWv90msTUc

This is a very old clip about 'Clean up New York' the sound effects already create an awkward atmosphere. This has been described as the scariest announcement of its type as the consequence of littering New York is being Rate infested. The close up of the rats with the dirty vents and sewers is there to make the audience few disgusted and prevent them from littering. The MES shows everyone from business men, youths, taxi drivers even mothers littering the streets of New York. To show that it is everyone that is ruining the streets.

http://www.youtube.com/watch?v=FoXAjOYGW0E&feature=PlayList&p=AAE7594054196F21&playnext=1&playnext_from=PL&index=3

This is my favourite PSA it has such a powerful image of a young boy running home in a poverty street 'ghetto'. The fear on the child face is so strong that you already have strong emotions to protect him. The child is speaking about "the police tells me just to say NO' 'My teacher is telling me to say no, but my teacher doesn't have to walk home through this neighbourhood'. The emotion in the kids voice is so vulnerable it makes you feel instantly dejected. The PSA is on 'ANTI DRUGS'.

I have also been research rape awareness as this will be my project some of the sites i have been using are -
http://rasasc.bizview.co.uk/

Some facts that i have found are that only 20% of rapes occur outside where the other 80% happen indoors. This strange as i automatically assumed that many rapes occur outdoors when women or males are less protect.

http://www.geocities.com/Wellesley/9691/r4.html

I have a few ideas on what I can do for my product I will carry on researching ideas and other PSA's and will post more research soon.

Public Serverice Announcement (PSA)

Today we have identified that our next project is a PSA on either 'rape' or 'women safety' I will be creating a story board and publishing my ideas for the next 24 hours and therefor will hope to improve this project from the one before. I will research other clips that are related to PSA and i will also find useful websites to give me more information. I will publish my research soon.

The phone call decisions and filming

The help sheet given did not display any type of story and would have been very simple and boring without contrast or dialog. What me and my partner (Lizzie) decided was to create a scenario where the dominate male is the boss of an organisation and phoning the vulnerable female to tell he she was unsuccessful in her application. This then create a story to also add to the effect the males environment is beautiful with plants and sunshine including a very nice and tidy desk. Whereas the females environment is very dirty and untidy therefore creating a stronger contrast. The female throughout the conversation is being cut of and being hung on up then her dramatic walk out of the door for the final shoot of the shoot film. Due to the short amount of time the M-E-S (Mise En Scene) wasn't very effective as we had to pull out models/actors at the last moment so the costumes were not effective and therefore could have improved. Another piece of the film that i didn't like was the mistake of filming and not noticing myself and the other groups were in the reflection of the shot. This isn't extremely noticeable but bugged me more than others. This was all captured on a camcorder and was then edited in IMovies on the Mac. With the Mac the editing was difficult but for a first attempt I feel it went fairly well. The sound was included for the start of the movie (Muse – Starlight) then gradually faded in time for the dialog. Once we had the final dialog the music then gradually faded back in and then run an extra 2-3 seconds to create suspense before ending the film. Using the cutting tool to separate clips to either remove or crop the length of the clip is very useful and now I will record for that extra second to make sure that I have everything I need and I will be able to minimize the length of the clip.

Overall for the first attempt it wasn’t too bad. In the evaluation I would have rated this level 2-3 there were a few mistakes but it is all trial and error in editing until it has come naturally. The experience I have learnt is how important efficient and successful storyboards and planning is and therefore I will concentrate on improving this for my next project. I will publish a more detailed evaluation soon.

The Phone Call

Well im back.

This year in A2 i will be creating a

• A music video
• A short film
• A film trailer

I will be research and showing the research on my blog this year and i will be looking at examples to identify the strengths and weaknesses and where they have went wrong to improve my own product.

Last week we were given a sheet that contained 16 shots to create a short film called 'The Phone Call.' The shots contained exterme long shot too exterme close ups. For the planing we were given storyboards in which we had to create our 16 shots these included the planning of sounds, camera angle and duration. The planning was difficult as you had to get it pretty accurate to have successful filming for the final film. I will try posting the story board to show you soon.